Jay Shim
stamper
Read time:
6 min
Client:
Solora Technologies
Industry:
Renewable Energy
Understanding the Challenge
The Challenge
We began with stakeholder interviews to align on goals and understand Solora's diverse capabilities across five core areas: waste-to-resource solutions, clean energy, environmental analytics, technology integration, and regulatory support.
Key Questions Asked:
How did the company get started and evolve?
Can you walk us through the steps a prospect goes through before becoming a client?
What differentiates your company within the environmental technology space?
If you could choose three words to describe your brand personality, what would they be?
The Problem
The existing site struggled with three core issues that prevented users from understanding offerings and taking action:
Unclear Value Proposition
Complex environmental solutions not clearly communicated to different audience types
Users couldn't quickly grasp what Solora does
Poor Navigation
Information architecture didn't match user mental models
Caused confusion and frustration with too many clicks to find information
Weak Engagement
No clear calls-to-action or pathways for different stakeholder types
Users left without knowing next steps
Empathize
Entering the Design Phase
With validated research insights and a clear understanding of user needs, we moved into the design phase to translate strategy into tangible solutions. We began with low-fidelity wireframes to establish structure and flow, developed a comprehensive design system to ensure consistency and scalability, then created high-fidelity prototypes that brought the full experience to life for stakeholder review and user testing.
Validating Design Solutions
Home Page
Bringing together research insights and validated wireframes, we created high-fidelity designs that transformed Solora's website into a clear, navigable, and engaging experience for all personas. We redesigned 14 pages organized into 4 main sections. Each page was crafted to serve specific user needs while maintaining visual consistency through our design system.
Design Solutions
b. The Four Services
Solora provided extensive information across four distinct services, requiring us to strategically organize dense content into a clear, navigable structure. We implemented a carousel feature for self-directed service exploration, a transparent 4-step process framework, and strategic CTAs at decision points—ensuring users could access detailed information without cognitive overload while maintaining a clear path to conversion.
Design Solutions
c. Building Trust Through Transparency
The How We Work, Our Impact, and About Us pages function as Solora's credibility architecture—reinforcing their vision, validating their expertise, and demonstrating proven results. We designed each page with intentional information hierarchies and strategic CTAs that guide users from learning about Solora's methodology to exploring tangible outcomes to taking action.
Design Solutions
Key Takeaway
Effective B2B website design requires balancing technical credibility with accessibility. By creating clear information hierarchies, audience-specific pathways, and strategic conversion touchpoints, we transformed a complex multi-stakeholder offering into an intuitive digital experience. The result: users can self-identify their needs, understand Solora's value proposition, and take action—whether that's exploring services, reviewing impact, or initiating contact—without friction or confusion.